“We Live in an Information Society:” a cliched statement used to convince others we have arrived at personal opinions and conclusions as a result of the plethora of information around us. Often that’s where the conversation ends. We go to our respective corners protective of our thoughts, critical of competing ideas, and unwilling to even consider the question: How did I come to that conclusion?
How… the primary driver of thinking.
Join Gerald Zaltman and Robert Gary for a highly interactive and insightful Einstein’s Circle. We’ll be introduced to “mind traps” lurking around the edges of the thinking process, “equal opportunity” traps that operate without regard to topic or position, and “mind sweepers” that raise awareness of how “mind traps” work and empower us to avoid and disarm them.
Gerald Zaltman is the Joseph C. Wilson Professor of Business Administration Emeritus at the Harvard Business School (HBS) and Co-Founding partner of Olson Zaltman, a global market research and consulting firm. At Harvard, he was the Founder and Co-Director of the HBS Mind of the Market Laboratory and a member of the University’s Mind, Brain, Behavior Initiative. He has written extensively on social change, management, and customer behavior. His most recent book is Unlocked: Keys to Improve Your Thinking. He has received numerous awards and honors for his pioneering work and thought leadership including this year’s American Marketing Association Parlin Award for his enduring impact on the field of market research.
Robert Gary is a former U.S. Department of Justice prosecutor with the Organized Crime and Racketeering Section and Special Assistant to the Governor of Ohio for Criminal Justice. Robert has run numerous complex federal investigations and has received awards and commendations from the Attorney General and the Director of the FBI. His work experience and his interest in tribalism and political propaganda led him to Dr. Zaltman who is one of the nation’s leading authorities on how we think.
This Einstein Circle is not included with the Series offered.