The Times They Are a-Changin’…The 2024 election is shaping up to be a “young v. old” battle, and there is no place like Florida in which to examine generational shifts. This session will focus on generational differences in party registration, voting patterns and turnout, along with divergent opinions about governance and specific issues. Successful campaigns are attentive to these differences and also to voters' primary sources of political information. Generational media reliance patterns will be examined, along with their role in micro-targeting—getting the right message to the right voter. Failure to do so typically tamps down turnout...already a concern in 2024.
Susan A. MacManus is a University of South Florida Distinguished University Professor Emerita (Department of Government and International Affairs, School of Interdisciplinary Global Studies). From 1998 to 2015, she served as political analyst for WFLA News Channel 8 (Tampa's NBC affiliate). Since 2016, she has been the political analyst for ABC Action News (Tampa's ABC affiliate). Susan is a featured columnist on sayfiereview. com, a widely-read Florida-based political website, and has appeared on every major broadcast and cable television and radio network. Susan is Florida's most-quoted political scientist. She is not affiliated with any political party.
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